Young Bollywood star Ayushmann Khurrana is one of the most visible celebrities at this Cricket World Cup with his advertisements running across India matches as well as all key games involving the big cricket teams Australia, New Zealand, South Africa, Bangladesh, Sri Lanka, etc. Ayushmann was unmissable during the India vs Pakistan match that is set to break all viewership records.
Ayushmann’s brands Kit-Kat, Amazon Pay, etc have been hugely visible during this prestigious tournament, resulting in more eyeballs for the actor who is currently riding on a huge 100 crore hit, Dream Girl 2!
“Ayushmann is the most credible personality from his generation and brands would definitely want to use that to their advantage. His brand portfolio is very diverse and he is on the back of a huge hit. He has also just been appointed as the National Ambassador of UNICEF in India and TIME Magazine has again honoured him as one of the most influential person in the world. The timing was just perfect for these brands to put out their new campaigns with a personality who is being honoured nationally and globally,” informs the trade source.
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The source adds, “Ayushmann has a massive connect with the youth of our country as well as the South Asian community. He is also amongst the rare breed of Indian artists who are being celebrated globally. So, he is the perfect choice for brands to sign on someone with impeccable credibility and adulation. For these brands to target a massive exposure event like the Cricket World Cup proves just this.”