Tanishq, India’s largest jewellery retail brand from the house of Tata, celebrated 30 glorious years of its unwavering commitment to trust and transparency at a high-octane celebration in Delhi NCR. Marking this milestone, Tanishq has introduced an industry-first, transparent in-store diamond evaluation process through the launch of Tanishq Diamonds Expertise Centre.
In partnership with the De Beers Group, this initiative empowers customers with real-time assurance using five advanced tools that assess light performance, origin, inclusions, and authenticity. By placing these insights directly in the hands of the buyer, Tanishq shifts the experience from passive purchasing to informed decision-making. Tools like the Lightscope, which measures and visually demonstrates the light performance of a diamond and SynthDetect, which distinguishes natural diamonds from synthetic alternatives like lab-grown Diamonds, offer scientific clarity in a simple, visual format.
Every year, Tanishq attracts around 1.2 million first-time buyers, out of which almost 4 lakh customers choose to begin their journey with a studded jewel, reaffirming the brand’s growing resonance across generations. The brand has also been a beloved part of Delhi’s jewellery landscape since 1996, nurturing deep-rooted relationships across generations. The brand has earned the trust of over 7.5 lakh families in Delhi, reflecting its deep-rooted legacy and leadership in the region’s jewellery market.
The evening culminated in a spectacular ramp show that traced Tanishq’s journey through the years from its rich legacy in traditional craftsmanship to bold, future-forward designs. Each segment brought to life the evolution of Tanishq’s natural diamond collections, showcasing not just brilliance but the intricacy behind every piece. The runway glowed with creations that offered a visual celebration of three decades of sparkle, standing as a testament to Tanishq’s enduring commitment to design excellence and its deep connection with customers. Among the standout showcases was the Ethereal Wonders collection crafted from rarest of rare gemstones & diamonds, a luxurious fusion of tradition and modernity and the globally acclaimed Radiance in Rhythm collection, a masterclass in craftsmanship. Featuring superior quality natural diamonds, thoughtful design language, and innovative setting styles, Radiance in Rhythm made its debut on the world stage at Paris Couture Week, underscoring Tanishq’s growing global design ambition and leadership in the natural diamond space.
Speaking on the occasion, Mr. Ajoy Chawla, CEO, Tanishq, Titan Company Ltd. said, “As we mark three decades in Delhi, we celebrate the customers who have been at the heart of Tanishq’s journey. Our focus has always been on anticipating the evolving needs of the Tanishq woman. Trust and authenticity being cornerstones of our brand, the launch of the Tanishq Diamonds Expertise Centre is a natural progression of that journey. By introducing a transparent, science-backed evaluation process in-store, we are redefining the diamond buying experience, giving customers absolute clarity and confidence in every purchase.”
Shweta Harit, Senior Vice President, De Beers Group, added, “De Beers has over 135 years of expertise in natural diamonds, and we’ve always believed that empowering customers with knowledge deepens their connection to the diamond. Our partnership with Tanishq on the Diamonds Expertise Centre is a significant step forward — bringing transparency, innovation, and trust to the heart of the in-store experience. It’s a proud moment to support Tanishq in elevating industry standards as they celebrate 30 years of inspiring jewellery retail.”
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