Adaa Khan: It’s essential to maintain a balance and draw boundaries with social media

When it comes to social media, actress Adaa Khan says that you need to strike a balance. The actress, who last seen in Naagin and did a cameo in Waghle Ki Duniya, adds that social media is important but can be dangerous as well. “Social media has become an integral part of my life, both personally and professionally. It offers a wonderful platform to connect with my fans, showcase my work, and stay updated with the industry. However, it’s essential to maintain a balance and draw boundaries. I avoid engaging in negativity and steer clear of content that promotes hate or disrespect. For me, it’s important to use social media responsibly, to inspire and share positivity, rather than just chasing views and followers,” she says.

Talking about how she uses the medium, Adaa says, “Social media has been incredibly beneficial for me personally. It has allowed me to connect with my fans on a deeper level, receive their feedback, and understand their expectations. It’s also been a great platform for me to showcase different aspects of my personality, from my professional work to my personal interests and causes I support. Additionally, it has provided opportunities for collaborations and brand endorsements, furthering my career.” 

Adaa says that looking at the pace at which people rise up on social media can be overwhelming. “At times, it can be overwhelming to see the rapid rise of others on social media. However, I believe that true credibility comes from consistent, genuine engagement and the quality of content. Popularity on social media can be fleeting, but those who build a strong, authentic connection with their audience tend to have lasting impact. It’s important to focus on authenticity rather than just numbers,” she says.

She adds, “It can be frustrating when algorithms change and affect the visibility of your content. However, I try not to let it get to me. Instead, I focus on creating content that I am passionate about and that resonates with my audience. I believe that if the content is good, it will eventually find its audience, regardless of algorithm changes.” Social media is given a lot of importance even while casting.

Talking about the same, she says, “While social media presence can be a factor in casting decisions, I believe that talent and dedication should always be the primary considerations. Social media can be a useful tool to showcase one’s personality and reach, but it shouldn’t overshadow an actor’s skills and experience. As an actor, I focus on honing my craft and delivering strong performances, trusting that my work will speak for itself.”