Sony Pictures Networks India (SPNI) and Amitabh Bachchan unveiled the theme of the new season of Kaun Banega Crorepati (KBC) – ‘Sochna Padega’. ‘Sochna Padega’ brings to the spotlight the application of knowledge, which creates an advantage. Kaun Banega Crorepati (KBC) Season 18 will premiere on Monday, August 10, at 9:00 PM exclusively on Sony Entertainment Television and Sony LIV, followed by a weekday telecast from Monday to Friday.
Built around the premise that reflects a simple yet powerful insight – in an age where knowledge has become universally accessible, competitive advantage belongs to those who can interpret, connect and apply it.
Anchored by Amitabh Bachchan, ‘Sochna Padega’ comes alive through the brand films that reinforce the importance of applied knowledge in today’s world. Set across relatable everyday situations, the films highlight that while information is now instantly accessible and technology has transformed the way we learn, what truly matters is the ability to think critically, analyse information and adapt to changing times meaningfully. Kyunki is baar KBC par jawab yaad rakhne se kaam nahi chalega … ‘Sochna Padega’.
Amitabh Bachchan, in his signature baritone, says, “Bhughol, Itihaas, aur Vigyaan inn sabka gyaan iss baar KBC mai kaafi nahi hoga. Kyunki, ab khel jo hai woh badal gaya hai. Kewal uttar yaad rakhne se kaam nahi chalne wala… ‘Sochna Padega,’… Ji haan”
Kaun Banega Crorepati Season 18 starts from 10th August 2026, every Monday to Friday at 9:00 PM, only on Sony Entertainment Television and Sony LIV