The handcrafted textile brand, Taneira – a TATA Product launched “The Fusion Edit” celebrating the culmination of different crafts from across the country at FDCI X Lakmé Fashion Week show yesterday at 7pm. The ethereal Bollywood actress Dia Mirza walked the ramp adorning a beautiful Banarasi kadwa saree woven in Ghicha yarn in rustic red colour with golden zari border, farad print in natural dyes and koniya detailing. The actress paired it with a blouse embodying patchwork with miniature farad prints from Bagru, Rajasthan and Ajrakh prints from Ajrakhpur, Gujarat, and intricate metal pita embroidery.
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This exclusive collection comprises 12 exquisitely handcrafted sarees with specially designed blouses along with 3 intricately woven lehengas. Weaving, printing, painting and embroidery are showcased in this collection, in their own unique and significant ways. The beautiful ensembles feature Kashmiri embroidery with Kalamkari work, elegant Banarasis with farad Print, and graceful Chanderis with Bagh prints to name a few.
The Fusion Edit is influenced by the charm, grace, and elegance of Mother Nature. The collection offers a melange of dark, bright, and pastel hues with eye-catching and intricate pallas and borders.
Motifs like elephants, lotuses, wild Bela and juhi flowers, koniyas, fishes, jujube and Ashoka tree and Chrysanthemum florals with lilies, all adorn the collection enhancing each piece from the collection. The specially designed blouses feature natural prints, patchworks and block printing in various fabrics to compliment the sarees. The lehengas are designed in thoughtfully sourced Ajrakh, farad and Bagru printed fabrics with hand-embroidered sequined work, aari, and zardozi embroidery.
On this momentous occasion, Ms. Anindita Sardar – Head Design and Curation, Taneira said “We are really excited to debut at the FDCI X Lakmé Fashion Week in its first-ever phygital format. As a brand, we stand for purity, authenticity and responsibility with pride and purpose – virtues that will lead the future of fashion in India and across the globe. ‘The Fusion Edit’ is an attempt to revive some of the languishing crafts of our country like farad print from Bagru, Rajasthan and Bopari pallu which is an ancient technique of Ajrakh print on both sides of a pallu. This collection is thoughtfully designed using natural and sustainable fabrics birthing from the idea of circular fashion. We hope this platform will help us in sharing this message with the larger audience.”
Speaking about this innovative collection, Bollywood actress Dia Mirza said, “I am really happy to see Taneira’s efforts in contributing towards a sustainable and greener future. I absolutely love this collection as it beautifully integrates age-old techniques and weaves from across the country. Small efforts such as these will go a long way, and coming from a Tata brand it will encourage consumers to make mindful purchases.”
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